Director of Sales & Marketing – Milan

Our client is one of the largest privately held hospitality organisations in the world, with almost 500 hotels across three continents and has formed strategic alliances with many of the world’s largest hotel brands. One of their properties in Milan is now seeking to hire a Director of Sales & Marketing who will be responsible for leading and directing the development and implementation of strategic sales and marketing plans and initiatives in the hotel’s continuing effort to deliver outstanding guest service and financial profitability.

Set in a commercial area of Milan, the hotel is situated 15 minutes’ drive from Milan Linate Airport and has close transport links to the centre of Milan for shopping and tourist attractions including the Piazza del Duomo and soaring Gothic Milan Cathedral. Featuring just over 400 rooms, the hotel also offers extensive meeting facilities (including an expo centre), a business centre, gymnasium and several dining options.

The main purpose of the role will be to proactively position and market the property; manage the marketing budget to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet business objectives.The DOSM will work closely with the brand and revenue management, to develop and implement strategies to maximize Revpar and grow market share in a profitable way and grow market share as measured by STR.

Skills & Qualifications:

  • Current experience in leading the sales function with an international branded hotel group, in a city centre location with multiple competitors
  • Must be proficient in writing, speaking and negotiating in English and Italian
  • Requires good communication skills, both verbal and written
  • Extensive knowledge of sales and revenue management
  • Ability to analyse data and establish appropriate action plans
  • Ability to prioritise tasks & to manage workload using own initiative
  • Ability to appreciate “the big picture”, whilst having a talent for detail in task approach, follow-up & completion
  • Excellent computer skills – sound knowledge of word processing, spreadsheet, database, presentation & software packages, email, internet & intranet systems
  • Ability to inspire confidence & gain credibility
  • High degree of personal loyalty & integrity
  • Team player – with a sense of humour even in the face of adversity!

For more information or to apply, please contact Mara at or call on +44 208 600 1169

Director of Sales & Marketing, Barcelona – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

We have a fantastic opportunity for a Director of Sales & Marketing to join a hotel that is situated in an exclusive area of Barcelona. With nearly 300 rooms, the hotel is walking distance to main luxury shopping malls, restaurants and the FC Barcelona Stadium.

Reporting directly to the General Manager, The Director of Sales & Marketing will be a commercially driven Sales person, focused on managing the selling strategy of the hotel to maximize revenues and outperform the market. The role includes leading the team on Catering, Events, and Public Relations, whilst planning and executing Marketing schedules and strategies for all aspects of Sales.

The successful candidate will work towards the financial success of the hotel, achieve the budget set to maximize the revenues, whilst maintaining costs within budget and to actively conserve both costs and the environment.

Candidate Requirements 

  • At least 3 years’ experience in a leading sales function with an international branded hotel group, in a city centre location with multiple competitors
  • Qualified to degree level in a hospitality related discipline
  • Excellent knowledge of relevant local and international markets
  • Analytical skills to understand key business indicators and competitive trends
  • Experience of setting strategies and define actions for the hotel’s sales team
  • Proven achievements working in a competitive market
  • Excellent communication and presentation skills
  • Fully fluent in Spanish and business fluent in English, spoken and written. Experience and knowledge of Barcelona will be an advantage.
  • Proven leadership skills involving to manage, develop, and motivate the team to achieve their objectives
  • Proactive, independent, decisive
  • High level of resilience and self-discipline
  • A positive, motivated and hands-on approach – Leading by Example

For more information or to apply, please contact Mara at or call on +44 20 8600 1169

Success Stories – In Conversation with Natasha Eldred

Established in 2011, EQ Hotels is a leading European hospitality investment and management platform with over €1.7B of hotel real estate across 5,000 rooms. 

EQ Hotel’s quality discipline coupled with entrepreneurial, hands-on operational management, enables them to identify and execute niche, high-value-add real estate opportunities in the hotel investment market. EQ Hotel’s unique position, as both an investor and manager, allows it to underwrite acquisitions balancing solid return on investment targets with operationally credible roadmaps to achieve goals. 

In early 2022, EQ Hotels engaged Madison Mayfair to support the development of its people strategy. After identifying the need to support not just overall marketing goals for the business, it became clear that there was an immediate need to support the high-profile opening of a luxury five-star property in Paris, Hotel Dame Des Arts. With this, Madison Mayfair adapted the executive search parameters to include robust luxury, pre-opening experience that could be deployed quickly and initially on a short-term contract to have a big impact with limited risk.  

Natasha Eldred had recently moved back to the UK having spent nearly 20 years running her own luxury hospitality PR agency in south-east Asia, from her base of operations in Thailand. She had supported the launch of some of the biggest luxury properties in the region and was perfectly placed to lead the PR element of this pre-opening, on a fixed-term project basis. 

By late 2022, with the pre-opening underway with Natasha’s expertise in place, we further enhanced the marketing team structure by recruiting a full time Director of Marketing.  With her previous experience in multi-property luxury brands, we were delighted to place Carla Severn, an ideal match for EQ Hotels as they continue to grow their luxury portfolio in London and Paris. 

As part of our ‘In Conversation” series, we were delighted to recently catch up with Natasha for a short Q & A as she shares her thoughts on her extensive experience in the hospitality industry. 

What inspired you to follow a career in hospitality?
My passion and professional background in the performing arts led me to pursue a career in hospitality. The similarities between hotels and theatre are striking – both involve creating a captivating experience for the audience or guest. Hotels are like a stage or a film set, with the operations team and guests playing important roles in the narrative. Just as actors create characters, hotel professionals use branding and marketing to communicate with guests and create engaging experiences. I particularly enjoy the thrill of opening a new hotel – it’s like the excitement of a new relationship. As someone who works primarily on pre and grand-opening projects, I get to experience the buzz and then exit stage left while the hotel is at its peak. 

What do you consider your biggest achievement so far and why? 
While relocating back to the UK after being overseas for two decades was a significant personal achievement, my greatest professional accomplishment was leading the global launch of Keemala, a breathtaking resort tucked in the hillside of Phuket’s west coast. This project was particularly special to me because I had the opportunity to work closely with the owning family from the very beginning and was given full autonomy to oversee everything from the brand story to the PR strategy, social media, photography direction, and even the food and beverage offerings. Taking a 360-degree approach to this project allowed me to immerse myself fully in every aspect, and it was this level of involvement that I truly enjoyed. Overall, I consider my work on the Keemala launch to be my greatest achievement, as it was a project that felt deeply personal and allowed me to showcase my skills across multiple areas. 

What does great hospitality mean to you?
To me, great hospitality is all about creating a sense of warmth and genuine welcome for every guest. While I certainly appreciate luxury and all the frills that come with it, I believe that the key to exceptional hospitality lies in the quality of the team. Hospitality is not just about providing top-notch service, but also about selling experiences and journeys that enrich the lives of guests. As a hospitality communications professional, I see myself as an ambassador for both the hotel and the destination it represents, sharing the story and values of both and ensuring that we shine the brightest light on both.  

What is the greatest lesson you have learned in your career so far?
I have learned that continuous learning is essential, but it’s equally important to focus on my strengths. It’s easy to underestimate the value of experience and the distinctive perspective it brings to a team. As professionals, and consultants, it’s common to feel like an imposter or hesitate to charge a fair fee, but with decades of experience, I must remind myself that am worth every penny. Additionally, I have learned not to get caught up in small details and to have the courage to redirect clients towards what really matters. It’s easy to get bogged down in irrelevant aspects, but this can be a waste of time and resources. Instead, it’s crucial to stay focused on the big picture and work towards achieving meaningful outcomes. 

Thank you to Natasha for sharing your inspirational views on the hospitality industry.  

Madison Mayfair focuses on forging strong, long-standing relationships with clients and candidates, often over the lifetime of multiple roles, to ensure we can find creative and innovative solutions to the challenges we all face in the hospitality industry.  

To discuss how we can support your businesses with your overall people strategy or to access our full suite of human capital services through Hospitality People Group, please get in touch with Guy Lean on Tel: +44 20 8600 1180, Mob: +44 7813 009787 or Email:  




Cluster Director of S & M, Prague – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

Our client is an internationally known brand that represents style and luxury all over the world.

They now have an super opportunity for a Cluster Director of Sales & Marketing to be based in the historic and beautiful city of Prague. Covering two hotels in the city, both properties have strong Directros of Sales and therefore it would be beneficial to locate a candidate with a strong marketing background who has an understanding of online business and digital marketing.

Key Responsibilities
The successful candidate will be responsible for the total hotel revenue generation in line with the vision, mission and beliefs of the Company. They will maximise the hotel’s revenues by increasing occupancy at best rates and making profitable use of all relevant outlets (e.g. restaurants, events, Spa etc.). They will oversee the sales, marketing, PR, conference and events teams, setting strategies and targets for each revenue stream and overseeing their achievement of these objectives. They will work to build highly effective and aligned teams through communication, motivation and training and the Cluster Director of Sales & Marketing will build effective partnerships with like-minded and luxury and upscale brands to build and grow the business both in terms of revenue and positioning. They will also establish and maintain good business relations with key corporate clients, e.g. airlines, DMC’s, OTA’s, travel agencies, tourist offices, etc.)

The main focus of the role is to reposition the hotels with a correct marketing message. Repositioning within the leisure sector (the properties are out of the city centre) and managing the USPs will be important. The successful candidate will need to be highly engaging, involved, global thinker, with a “let’s do” attitude, commercially minded who can connect with people. “Work hard and play hard” is the motto of the team. Nurture the team with a positive attitude, support people.

Candidate Requirements

  • 3-5 years in a similar position in a similar sized and star rated hotel.
  • Experience in managing multiple departments/teams.
  • Excellent knowledge of hotel systems e.g. Opera PMS/S&C
  • Excellent knowledge of Microsoft Office Suite
  • Digital marketing understanding (desirable)
  • Written and verbal fluency in English. Fluency in another major language and added advantage
  • Analytical and numerate
  • Must be eligible to work in the country
  • Willing to travel (30-40% Travel to US and Europe)
  • Ideally an Undergraduate degree in a relevant field such as Hospitality Management, Tourism, Marketing or Finance

For more information or to apply, plase contact Mara at or call on +44 20 8600 1169

VP Sales, Revenue & Marketing – UK – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

Based in the United States, our client is a Hospitality Management firm for a select profile of the most trusted, bold, and innovative hotels, resorts, restaurants, and hospitality brands.

Their success is built on a unique style of entrepreneurial management and ownership mentality that enables them to provide each of their properties with the individualized personal service of a small company, enhanced by the breadth and depth of the skill and experience at a larger company. They continue to invest heavily in their people, services, and infrastructure, to create value and optimize financial performance throughout their portfolio.

They now wish to hire a Vice President of Sales, Revenue & Marketing. This role will have total oversight of these separate functions within the portfolio and curate all business development initiatives ranging from product concept to revenue and customer conversion to ensure proactive strategies are in place for continuous revenue improvement and market share gain.  The role takes a hands-on approach with the hotel teams to ensure leadership aligns for success, including recruiting, mentoring, and training. This position acts as an active participant on many brand advisory groups and consistently continues to strengthen relationships with brand executives.  Will also have total oversight of marketing functions within the portfolio working in conjunction with the marketing team and the discipline leader. Additional responsibilities include all brand campaigns, digital marketing execution, brand experience partnerships and field marketing deployment working in conjunction with the specific discipline leaders. This position has led responsibility to implement paid media and content strategy across the portfolio.

Key skills and qualifications

  • Bachelor’s degree, preferably in business or hotel management, from 4-year college or equivalent knowledge and experience.
  • 10+ years of prior professional experience in the hotel sales & marketing industry
  • Able to execute a Marketing Plan to enhance revenue
  • Strong business writing ability, attention to detail, organizational and analytical skills
  • Ability to communicate both verbally and in writing across all levels of the organization in a clear and concise manner
  • Self-motivated and task oriented with the ability to work independently and also collaborate well with others
  • Proficient skills in Microsoft Word, Excel, PowerPoint and Outlook are required for this position
  • Present confidence and a professional appearance
  • Travel required

To apply, please contact Guy Lean at or call on +44 208 600 1180

Please note that due to the expected level of response, it will only be possible to contact candidates who have the relevant and required level of experience.

Director of Marketing, London/Paris – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

This is a fantastic opportunity for a strong Marketeer to be the Director of Marketing of one of the most forward thinking Private Equity Groups in Europe.

One of the most exciting projects for the new Director of Marketing  will be to focus on the rebranding and repositioning and launch of the lifestyle boutique hotels within the Group.

We are seeking a well-rounded, entrepreneurial individual to drive the commercial outcomes and strategic agenda of these highly anticipated hotel rebranding and launches. This is an exciting and challenging opportunity for a passionate Director Marketing  who has the skill set and experience to drive the business forward and effectively lead an energetic and standards-driven marketing department with the objective to create a process driven marketing department.

The role has been developed because of significant growth, and expansion plans, as well as the anticipated need to provide a high level of support to the rebranding, repositioning and launch of new hotel openings within the group.

The successful candidate will be a dynamic and results orientated individual who is intelligent, persuasive, forward thinking, and above all, able to demonstrate excellent marketing & leadership skills. Working with the VP Commercial the Director of Marketing will develop strategic marketing, advertising, media, PR, and internal communications plans designed to raise brand awareness and in turn drive Hotel revenue.

In addition to at least five years industry experience, the candidate must have held a leadership position in a well-established company and be able to demonstrate a track record of sustained success. A sound knowledge of marketing disciplines is essential; as is a broad understanding of, data management, DM, and CRM. A strong appreciation for the sales function with a focus on meeting client needs through outstanding service is also required.

Key skills and qualifications 

  • Comfortable and confident in taking the marketing lead and managing external creative and PR agencies
  • Strong commercial acumen.
  • Experience in managing budgets, revenue proposals and forecasting results
  • A creative thoughtful leader who can influence
  • In-depth knowledge of the hotel / leisure / service sector.
  • Strong leadership skills to effectively manage and motivate external suppliers to be creative and effective whilst understanding a clear ROI
  • Accountable and resilient.
  • Ability to work under pressure.
  • Computer savvy specifically as it relates to Excel, PowerPoint
  • Excellent verbal and written communications and presentation skills
  • Self-motivated, hardworking, and possessing excellent leadership skills.
  • Believe in teamwork, outgoings, dynamic, innovative, and loyal

 Essential skills and qualifications

  •  An experienced Marketeer with experience of rebranding, repositioning, and launching hotels with lifestyle and on trend hotels
  • A Marketeer with a history of managing external agencies
  • Current or previous experience working in UK
  • Fluent in English
  • Proven history setting and reviewing KPI’s, budgets and forecasts and ability to challenge performance
  • Strong leader able to deliver agreed strategy and improvements across the business
  • Initiative-taker, capable of handling multi-faceted projects whilst working under pressure
  • Experience with Capex projects and hotel openings

Highly desirable skills and qualifications

  • Previous career experience working in the London/Paris market
  • Previous experience working with international hotel brands
  • Experience managing the complexity of the entire marketing mix
  • Experience with lifestyle hotels
  • Fluent in French

For more information or to apply, please contact Guy at or call on +44 208 600 1180

Head of Web Content & Merchandising – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

Our UK client is looking for a commercially minded and analytical marketer with a solid understanding of web content strategy and excellent copywriting skills to lead the web content team.

You will be responsible for:

  • Planning, leading and executing the content strategy of the websites
  • Delivering website optimisations that increase conversion from both consumer and trade audiences and driving web personalisation strategy
  • Manage the team to deliver all website content including sales, marketing, product and legal content.

Please get in touch if you have:

  • MINIMUM of 10 years’ ecommerce experience.
  • Leadership experience
  • Experience managing the online merchandising of an ecommerce website and a proven track record of delivering an increase in sales.
  • Experience of implementing website personalization
  • Good understanding of UX and UI, A/B testing techniques, SEO
  • Experience with current CMS platforms
  • Working knowledge of HTML, CSS and JavaScript


Resort Corporate Director of Sales and Marketing, Italy – Position Filled

This job opening has now been filled. Please check our latest job opportunities here

We have a fantastic opportunity to join a successful international organisation in Italy, as Corporate Director of Sales and Marketing. This role will focus on driving and overseeing all sales, marketing, PR, Social Media and Revenue activities for a portfolio of luxury hotels (less than 10) across Italy.

This role will require the individual to travel approximately 60% of their working time.

Only candidates matching the criteria below will be considered:

  • A minimum of 5 years’ experience as commercial leader within a five-star hotel (ideally cluster or portfolio and/or resorts)
  • Strong knowledge of the MICE and luxury segments
  • Experience working for an international hotel chain would be strong advantage
  • Current or previous resort experience
  • Native or fluent in Italian


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