Within hospitality, as well as other industries, there has been much talk about “big data” in recent years. The promise of incredible insights from previously disparate and patchy data was exciting to say the least – if not revolutionary. But sadly, for many organisations these insights have not come to pass.

Click to read the full article Beyond big data: a smarter approach? by Ewa Maliczowska, Consultant, Madison Mayfair.

Beyond Big Data 650

 

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